House

Why a house matters, what it is known for, and how to choose within it.

  1. Close-up of a woman's hands wearing an elegant white watchCitizen: Light-Powered Watches and How to Choose OneThe Citizen approach to watchmaking, what Eco-Drive means for you, the difference between dress, everyday and diver's watches, and how to choose and care for a women's Citizen.Brand Stories
  2. A woman spraying a perfume mist on her skin in front of a bathroom mirrorJean Paul Gaultier Perfume: Choosing Scandal, Classique or DivineHow to choose Jean Paul Gaultier perfume for women: the character of Scandal, Classique and Divine, eau de parfum or eau de toilette, layering and gifting.Brand Stories
  3. A woman at home smelling perfume on her wrist, eyes closed, in bright daylightChanel Perfume: Choosing Your First Fragrance or a GiftHow to choose a Chanel perfume: the fragrance lines and their characters, parfum, eau de parfum and eau de toilette in plain words, and simple choices for a gift.Brand Stories
  4. Dior perfume bottles beside a round mirror on a pale dressing tableDior Perfume: The House's Fragrance Lines and How to ChooseDior's fragrance lines explained, from the warm Poison family to fresh floral classics, with eau de parfum and eau de toilette in plain words, gift advice and layering.Brand Stories
  5. A woman in a white robe applying a hair mask from a jar to her long dark hairKérastase: Choosing Shampoo, Hair Masks and Serums for Your HairHow to choose Kérastase shampoo, conditioner, hair mask and serum by hair need, build a three-step routine, and put together a gift from one range.Brand Stories
  6. A woman in sunglasses and a leopard-print dress leaning against a sunlit stone wallGuess: How to Wear the House's Jewellery and EyewearThe Guess look in jewellery and eyewear: building an everyday set in one tone, choosing glasses and sunglasses, and wearing the pieces together.Brand Stories
  7. A woman's ear with several piercings, each set with a small sparkling earringStroili: Italian Jewellery and Watches for Every DayStroili is an Italian jewellery and watch house built around accessible, everyday pieces. Its earrings, bracelets, necklaces and watches, and how to wear them as a set.Brand Stories
  8. A woman's wrist in a gold chain bracelet with a white heart charm, in front of layered silver necklacesDodo: The Milanese House of Charms That Mean SomethingDodo makes small charms that carry a meaning and are collected over time. What the house is, how its charms, bracelets and rings combine, and how to choose a first piece or a gift.Brand Stories
  9. A row of coloured incense cones on old wood, with smoke curling up against a black backgroundSerge Lutens: How to Approach a Niche HouseWhat makes Serge Lutens a niche house, how its collections are ordered, and which bottle to meet it through.The Scent Library
  10. A woman in a black sequinned top spraying scent from a cut-crystal atomiser with a coral bulb, against a black backgroundGuerlain: The House and Its ClassicsWhat Guerlain keeps in production, how its three classic fragrances differ, and where to start with the house.Brand Stories
  11. A compact of pressed face powder and a soft make-up brush on a beige background with a sweep of loose powderGlam of Sweden: A Swedish House of Everyday Make-UpGlam of Sweden has no single icon, which changes how you buy it. Where the range is strongest, and how to choose.Brand Stories
  12. A small glass vial of amber perfume oil beside a silver flask on an old map, with coiled rope behindCarven Paris: A Fragrance Collection Named for PlacesHow the Carven Paris collection is built, what each bottle is named for, and which one to begin with.The Scent Library