Makeup & Beauty

Shade, formula and finish: how to choose makeup that works for your skin.

1. The Christmas Edit: Party Make-Up, Warmer Scents and Winter CareGetting ready for Christmas: a red lipstick and a touch of shimmer, warmer perfumes for winter evenings, scent for the home, and care for hands and lips.Seasonal Edit
2. Natural Everyday Make-Up in Five StepsNatural everyday make-up in five quick steps: a tinted moisturiser or BB cream, concealer only where needed, brushed brows, one coat of mascara, and a cream blush with a tinted lip balm.Beauty Routines
3. In What Order to Apply Make-UpThe order to apply make-up, from skincare and primer to setting spray, why liquids and creams go before powders, and how to choose a primer, setting powder and setting spray.Beauty Routines
4. Why Eyeliner Smudges and How to Stop ItEyeliner smudges when oil, warmth and blinking soften it. How to prepare the lid, choose between pencil, kohl, gel, liquid and felt-tip, and set the line.Masterclass
5. The Make-Up Brushes You Actually NeedFive tools cover nearly every look. Which make-up brushes and sponges to choose for base, cheeks and eyes, when a set makes sense, and how to clean them weekly.Masterclass
6. Lipstick Shades for Your Skin Tone: Undertone, Depth and FinishHow to choose a lipstick shade for your skin tone: the colours that suit cool, warm and neutral undertones, how depth changes a shade, and what each finish does.Masterclass
7. Lip Liner: How to Choose and Use ItA lip liner shapes the mouth and keeps lipstick where you put it. How to match one to your lips or your lipstick, pencil or twist-up, and how to line and fill.Masterclass
8. Make-Up and Nail Sets for Children: Play, Gifts and Washing It OffMake-up and nail sets made for children: what to look for on the pack, our choices by kind of set, and how to patch test, supervise and wash it off at bedtime.Gift Guides
9. How to Choose and Apply HighlighterHighlighter adds light where it falls naturally on your face. How to choose a texture and a shade for your skin, where to place it, and the order with foundation and blush.Masterclass
10. Eyelash Serums and Lash Care: What They Do and How to Use ThemAn eyelash serum is a conditioning step for your lashes. What serums, gels and overnight masks do, how to apply them along the lash line, and how to take mascara off gently.Masterclass
11. Removing Waterproof Make-Up Gently: Oils, Bi-Phase and MicellarWaterproof make-up needs oil, time and a light hand. How to use a bi-phase remover, a cleansing oil or balm and micellar water, and in which order.Beauty Routines
12. How to Choose a Foundation Shade and UndertoneHow to choose a foundation shade: find your undertone, test along the jaw in daylight, then choose the coverage, finish and formula your skin type needs.Masterclass
13. How to Choose a Blush for Your Skin TonePowder, cream or liquid, and which shades suit cool, warm and neutral undertones from fair to deep: how to choose a blush, where to place it and how to blend.Masterclass
14. How to Choose a Mascara: Volume, Length, Curl or WaterproofVolume, length, curl or waterproof: how to choose a mascara by what you want your lashes to do, what the brush changes, and how to apply and remove it.Masterclass
15. Concealer: How to Choose the Right Shade and FormulaA touch lighter under the eyes, an exact match on a blemish. How to read your undertone, choose a texture, use a colour corrector and apply concealer so it looks like skin.Masterclass
16. Vegan, Cruelty-Free or Leaping Bunny: What Beauty Credentials MeanVegan is about ingredients, cruelty-free is about testing, and Leaping Bunny and PETA-Approved are the certifications behind it. What each label means, and how a product earns one.Masterclass
17. Glam of Sweden: A Swedish House of Everyday Make-UpGlam of Sweden has no single icon, which changes how you buy it. Where the range is strongest, and how to choose.Brand Stories