Children & Baby
Gentle formulations and small pieces, written to the parent choosing them.
- Christmas Gifts for Children: A First Fragrance, a First Watch and MoreChristmas gifts that feel grown-up in a small way: a first fragrance, bath-time sets, first jewellery, a first watch and gentle care, with how to read each pack’s age guidance.Gift Guides
- Christening and Baptism Gifts: Something to KeepChristening and baptism gifts meant to be kept: a small gold cross or angel, a first cologne in a bottle or case worth keeping, and gentle baby care, with a reason for each.Gift Guides
- Baby Wipes and Changing-Bag Essentials: What You NeedHow baby wipes compare with cotton wool and water, how to clean gently at each change, and what a changing bag needs: wipes, a mild wash, a balm and travel sizes.Masterclass
- Baby Massage: How to Do It and Which Oil to UseHow to give your baby a gentle massage after the bath: a warm room, a few drops of baby oil or a little lotion, slow strokes for the legs, tummy and back, and your baby's cues to guide you.Beauty Routines
- Gifts for a New Baby: Thoughtful Sets for the First MonthsWhat makes a useful new baby gift: ready-made sets, gentle washes and creams for the first baths, a small gift for the parent, and how to read each product's age guidance.Gift Guides
- Baby Skincare: A Gentle Daily RoutineA baby's skin needs very little. How to cleanse the face and folds, when to moisturise after the bath, how to use baby oil, and why young babies stay out of direct sun.Beauty Routines
- Bath Time for Babies: Gentle Formulas and How to Use ThemBath, wash, detangle and moisturise, in order: how the Johnson's Baby and Picu Baby steps are actually used.Beauty Routines
