Children
Gentle formulations and small pieces, written to the parent choosing them.
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Gifts for a New Baby: Thoughtful Sets for the First MonthsWhat makes a useful new baby gift: ready-made sets, gentle washes and creams for the first baths, a small gift for the parent, and how to read each product's age guidance.Gifting Occasions
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Baby Skincare: A Gentle Daily RoutineA baby's skin needs very little. How to cleanse the face and folds, when to moisturise after the bath, how to use baby oil, and why young babies stay out of direct sun.Beauty Rituals
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Bath Time for Babies: Gentle Formulas and How to Use ThemBath, wash, detangle and moisturise, in order: how the Johnson's Baby and Picu Baby steps are actually used.Beauty Rituals