Children

Gentle formulations and small pieces, written to the parent choosing them.

  1. Baby gifts and accessories laid out together for a new babyGifts for a New Baby: Thoughtful Sets for the First MonthsWhat makes a useful new baby gift: ready-made sets, gentle washes and creams for the first baths, a small gift for the parent, and how to read each product's age guidance.Gifting Occasions
  2. A mother gently applying body cream to her baby at homeBaby Skincare: A Gentle Daily RoutineA baby's skin needs very little. How to cleanse the face and folds, when to moisturise after the bath, how to use baby oil, and why young babies stay out of direct sun.Beauty Rituals
  3. A smiling mother bathing her laughing baby in a small blue bath tubBath Time for Babies: Gentle Formulas and How to Use ThemBath, wash, detangle and moisturise, in order: how the Johnson's Baby and Picu Baby steps are actually used.Beauty Rituals