Makeup & Beauty
Shade, formula and finish: how to choose makeup that works for your skin.
- Eyelash Serums and Lash Care: What They Do and How to Use ThemAn eyelash serum is a conditioning step for your lashes. What serums, gels and overnight masks do, how to apply them along the lash line, and how to take mascara off gently.Masterclass
- Removing Waterproof Make-Up Gently: Oils, Bi-Phase and MicellarWaterproof make-up needs oil, time and a light hand. How to use a bi-phase remover, a cleansing oil or balm and micellar water, and in which order.Beauty Routines
- How to Choose a Foundation Shade and UndertoneHow to choose a foundation shade: find your undertone, test along the jaw in daylight, then choose the coverage, finish and formula your skin type needs.Masterclass
- How to Choose a Blush for Your Skin TonePowder, cream or liquid, and which shades suit cool, warm and neutral undertones from fair to deep: how to choose a blush, where to place it and how to blend.Masterclass
- How to Choose a Mascara: Volume, Length, Curl or WaterproofVolume, length, curl or waterproof: how to choose a mascara by what you want your lashes to do, what the brush changes, and how to apply and remove it.Masterclass
- Concealer: How to Choose the Right Shade and FormulaA touch lighter under the eyes, an exact match on a blemish. How to read your undertone, choose a texture, use a colour corrector and apply concealer so it looks like skin.Masterclass
- Vegan, Cruelty-Free or Leaping Bunny: What Beauty Credentials MeanVegan is about ingredients, cruelty-free is about testing, and Leaping Bunny and PETA-Approved are the certifications behind it. What each label means, and how a product earns one.Masterclass
- Glam of Sweden: A Swedish House of Everyday Make-UpGlam of Sweden has no single icon, which changes how you buy it. Where the range is strongest, and how to choose.Brand Stories
