Helena Rubinstein Gold cylindrical mascara tube with black floral lace pattern, printed text, matching decorative box visible
Volume and Curve Mascara
Available at relaunch
Regular price€46
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Tax included. Shipping calculated at checkout.
Color

Available at relaunch

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Free & fast delivery over €100 • Curated global brands below RRP

The Story

A masterclass in lash architecture, this mascara sculpts volume and curvature with precision. Inspired by couture silhouettes, it marries an innovative brush design with a richly pigmented formula to amplify lashes from root to tip. The result is a mesmerising, feminine look that reads elegant and modern—enhancing your natural curl while delivering buildable, clump-resistant definition for day-to-night wear.

Wipe excess on the tube rim. Sweep brush from root to tip with a gentle zigzag motion to lift and separate. Add a second coat for extra volume, focusing at the outer lashes for a lifted, elongated effect.

A velvety, richly pigmented base delivers intense color while film-forming agents create flexible lift and hold. Conditioning polymers keep lashes supple and separated, and ophthalmologically tested ingredients ensure comfort for sensitive eyes and contact lens wearers.

At Ellie Jules, every order is prepared with care to ensure it arrives as beautifully as it was chosen. Enjoy complimentary shipping on orders over €100, with secure, reliable delivery across our full range of jewelry, fragrances, skincare, accessories, and home accents.

Should you wish to return an item, we offer hassle-free 30-day returns on eligible purchases. Our dedicated customer care team is always here to guide you with warmth and discretion, ensuring your experience with Ellie Jules is as seamless as the pieces we curate.

About Helena Rubinstein

Helena Rubinstein Pioneers of Luxury Skincare

Provenance: France

Helena Rubinstein is a long-established luxury beauty house presented here through a curated assortment of skincare and cosmetics. The grounding identifies a French origin context, and the brand’s website positions it as Helena Rubinstein International: Luxury Skincare and Cosmetics.

The brand’s current assortment centres on treatment-led complexion care, including serums, creams, essence formats, and mascaras. Product lines such as POWERCELL, PRODIGY CELLGLOW, PRODIGY REVERSIS, and RE-PLASTY indicate a focus on advanced skin care and refined makeup rather than broad colour cosmetics. Within that framework, PowerCell Skin Rehab Serum stands out as a representative hero from the live catalogue.

Helena Rubinstein matters because it sits at the intersection of heritage and formulation-led beauty, with a portfolio built around skin performance and disciplined cosmetic categories. For clients seeking a brand defined by prestige skincare and edited makeup, it remains a reference point in luxury beauty today.

FAQs

No, an account is not required for placing an order. You have the flexibility to order as a guest. Nonetheless, we advise creating an account at the time of checkout. This step offers benefits such as easy tracking of your order history and expedited future checkouts by saving your personal and address details. An account ensures a more efficient shopping experience for your future purchases.

Purchases at Ellie Jules are usually dispatched within 24-48 hours, following full payment clearance. Some orders require manual fraud verification that might take 1-2 business days. Please ensure that you enter the same billing address as your credit card company has on file to minimise potential delays.

We accept a variety of payment methods to make your shopping experience convenient. These include major credit cards (Visa, MasterCard, American Express), PayPal, and Apple Pay. All transactions are securely processed to ensure your information is protected.

If you need to change or cancel your order, please contact our customer service team as soon as possible. We will do our best to accommodate your request, but please note that once an order has been processed and dispatched, it cannot be changed or canceled.

Once your order has been dispatched, you will receive an email with a tracking number and a link to track your package. You can also track your order by logging into your account on our website and viewing your order history.

We offer a 30-day return policy on most items. If you are not completely satisfied with your purchase, you can return it for a full refund, or exchange. Items must be returned in their original condition and packaging. Please visit our Returns & Exchanges page for more details.

Yes, we ship to several countries worldwide. International shipping rates and delivery times vary depending on the destination. Please check our Shipping Information page for more details on the countries we ship to and the associated costs.

You can reach our customer service team through our Contact Us page, by email at [email protected], or by live chat. Our team is available to assist you Monday through Friday, from 9 AM to 6 PM.

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