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Rimmel London

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    75 products
    Slim brown eyebrow pencil with integrated spoolie, 1.41 g, shade Brunette
    Dual-ended ash brown eyebrow pencil with fine tip and spoolie, 1.41 g
    Professional Brow Pencil — Soft Blonde
    Rimmel
    $55.86
    10 ml high‑coverage concealer tube with doe‑foot applicator, shade 030 Light
    Tube concealer with doe-foot applicator, classic beige shade, 10 ml
    High-Coverage Liquid Concealer
    Rimmel
    from $84.80
    Slim cream-gel lip liner pencil, warm neutral shade, travel-ready 0.25 g
    Slim cream lip liner pencil, neutral rose shade, 0.25 g, cruelty-free
    Creamy Longwear Lip Liner
    Rimmel
    $69.36
    Small 3 ml clear serum tube with precision wand for lashes and brows
    Revitalising Bamboo & Castor Lash Serum
    Rimmel
    $117.08
    Black volumising fibre mascara in slim tube with tapered brush, 11 ml
    Black volumising fibre mascara in slim tube with tapered brush, 11 ml
    Volumising Length Mascara — Fibre Noir
    Rimmel
    $124.75
    Curved wand mascara tube, pitch black formula, 8 ml
    Pitch Black Volumising Mascara
    Rimmel
    $51.60
    Compact five-shade bronze eyeshadow palette, mattes and shimmers, 3.8 g
    Compact five-shade bronze eyeshadow palette, mattes and shimmers, 3.8 g
    ScandalEyes Eyeshadow Palette
    Rimmel
    $88.13
    8 ml fast-dry high-gloss nail polish in warm tan shade, precision brush shown
    8 ml berry‑coloured nail polish bottle with precision brush, high‑gloss finish
    Fast‑Dry Super‑Shine Nail Polish
    Rimmel
    from $28.11
    Black volumising mascara tube and curved wand, 11 ml, Unisex
    Black volumising mascara tube and curved wand, 11 ml, Unisex
    Nourishing Volume Mascara — Deep Black
    Rimmel
    $122.35
    30 ml pump bottle of hydrating long-wear foundation in shade 050 Fair Porcelain
    30 ml pump foundation bottle in Warm Tan shade, hydrating longwear finish
    Hydrating SPF20 Longwear Foundation
    Rimmel
    from $66.31
    Tube of radiant liquid concealer‑foundation with precision applicator, Rose Ivory shade
    20 ml tube of radiant liquid tint with precision applicator, light shade
    Radiant Liquid 2‑in‑1 Concealer Foundation
    Rimmel
    from $110.97
    Retractable soft blonde eyebrow pencil with spoolie, 0.25 g, Unisex
    Retractable soft blonde eyebrow pencil with spoolie, 0.25 g, Unisex
    Sculpting Eyebrow Pencil — Soft Blonde
    Rimmel
    from $80.09
    Clear oil-based lip gloss with applicator, 22.6 g, sheer finish, Unisex
    Clear lip gloss tube with applicator; sheer coconut-infused formula, 22.6 g
    Nourishing Coconut Lip Gloss
    Rimmel
    from $72.50
    Rimmel Glass and plastic cylindrical nail polish bottle with white cap, French manicure finish, brush icon
    Bottle of gel‑texture French manicure lacquer, 12 ml, English Rose shade
    French Manicure Super Gel — Colour Gel System
    Rimmel
    $63.99
    Rimmel Black and blue nail polish in rectangular bottle with blue texted cap and white printed label
    Super Gel Top Coat
    Rimmel
    $63.99
    Creamy satin lipstick bullet, shade 077-asia, 18 g, vivid pink-red
    Creamy satin lipstick bullet, shade 077-asia, 18 g, vivid pink-red
    Lasting Finish Lipstick
    Rimmel
    $78.42
    Cream concealer stick in shade 103 Soft Honey, 4.5 g, twist‑up tube
    Neutral beige cream concealer stick in retractable tube, 4.5 g
    Hide the Blemish Concealer Stick
    Rimmel
    from $48.55
    Rimmel eyebrow kit with two brown shades, small angled brush, spoolie brush, clear hinged plastic lid
    Compact brow kit with wax, powder and two mini brushes in dark brown
    BROW THIS WAY Eyebrow Sculpting Set
    Rimmel
    $54.75
    Slim eyebrow pencil in black-brown with built-in spoolie, 1.4 g Unisex
    Slim retractable brow pencil in Hazel 002 with integrated spoolie, 1.4 g Unisex
    Professional Eyebrow Pencil
    Rimmel
    from $54.75
    Slim brown liquid eyeliner pen with fine brush tip, 9 g packaging
    Slim brown liquid eyeliner pen with fine brush tip, 9 g packaging
    Liquid Precision Eye Liner
    Rimmel
    $97.01
    Rimmel Light pink nail polish in transparent glass bottle with white cap, red and black text
    Nail Nurse 2-in-1 Strengthening Base
    Rimmel
    $69.82
    Rimmel Black plastic liquid eyeliner bottle with thin brush applicator and blue waterproof label
    Waterproof Liquid Eyeliner
    Rimmel
    $62.24
    Rimmel Clear glass square bottle with white brush cap, red and black text, glossy clear nail treatment
    Nail Nurse 7-in-1 Nail Treatment
    Rimmel
    $69.82
    Rimmel Slim black liquid eye liner pen with long tapered cap and small cylindrical base, plastic finish
    Exaggerate Eye Liner
    Rimmel
    $63.16
    Black waterproof mascara tube with curved brush, 8 ml, bold volume effect
    Waterproof Mega Volume Mascara — Black
    Rimmel
    $124.75
    Peachy cream multi stick in twist tube, 5 g, compact, cream finish
    Slim 5 g rose-pink multi stick with creamy finish for eyes, lips and cheeks
    Creamy Multi Stick — Rose Pink
    Rimmel
    $114.49
    Slim black liquid eyeliner pen with ultra-fine precision tip, Rimmel ScandalEyes
    ScandalEyes Micro Eyeliner
    Rimmel
    $73.24
    30 ml glass tube of light-reflecting primer with pearlescent finish, 003 Light shade
    30 ml tube of lightweight radiant priming illuminator in medium deep shade
    Light-Reflecting Radiance Primer
    Rimmel
    $77.50
    Peachy sheer lip gloss in clear tube with doe-foot applicator, 10 ml, Unisex
    Clear coconut‑tinted lip gloss in wand applicator, 10 ml tube
    Glassy Lip Gloss
    Rimmel
    from $86.10
    Metallic copper plastic mascara tube with tapered cylinder, twist-off cap, curved wand and plastic bristles, Rimmel
    Black volumising mascara tube with Ultra‑Flex brush, argan oil enriched, 11 ml
    Wonder’Full Argan Mascara
    Rimmel
    $96.45
    Black mascara tube and hybrid bristle wand, 12 ml, buildable volume
    Brown mascara tube and wand showing hybrid soft-waxy brush, 12 ml
    Volume-on-Demand Conditioning Mascara
    Rimmel
    $87.21
    Closed compact pressed powder in warm beige, lightweight travel case, 14 g
    Closed compact pressed powder in warm beige, lightweight travel case, 14 g
    STAY MATTE Pressed Powder
    Rimmel
    $65.75
    Glossy coral lip butter balm in slim stick, 1 unit, sheer finish
    Creamy brown-tinted lip balm tube, glossy finish, 1 unit
    Squalane & Peptide Lip Butter Balm
    Rimmel
    from $109.40
    6 ml glossy red liquid lipstick with diamond-shaped applicator, hydrating formula
    6 ml peachy hyaluronic lip latex in soft-touch tube with diamond applicator
    Thrill Seeker Lip Latex
    Rimmel
    from $124.29
    30 ml matte liquid foundation in recycled tube, light rose ivory shade
    30 ml tube of mattifying liquid foundation in shade Rose Vanilla with recycled packaging
    Kind & Free Blur It Out Mattifying Foundation
    Rimmel
    $101.63
    30 ml tube of lightweight hydrating foundation in shade Rose Vanilla, vegan formula
    30 ml tube of lightweight hydrating foundation in shade Rose Vanilla, vegan formula
    Hydrating Glow Foundation — Lightweight Finish
    Rimmel
    $101.63
    Slim cream bronzer and contour stick, warm tan shade, 4.5 g
    Cream bronzer and contour stick, 02 Medium, 4.5 g, portable twist-up stick
    Cream Bronzer & Contour Stick
    Rimmel
    $120.87
    Soft Orchard cream eye pencil in FSC wood casing, Unisex 1.1 g
    Warm pecan cream eye definer pencil in FSC wood, Unisex, 1.1 g
    Creamy Long-Wear Eye Definer Pencil
    Rimmel
    from $43.65
    Small apricot-tinted lip balm stick, 1.7 g, creamy finish, recyclable-ready packaging
    Small apricot-tinted lip balm stick, 1.7 g, creamy finish, recyclable-ready packaging
    Tinted Hydrating Lip Balm — Coconut Wax
    Rimmel
    from $62.70
    8 ml bottle of quick‑dry, high‑gloss nail polish in vibrant coral shade
    Turquoise 8 ml quick-dry nail polish bottle with glossy finish
    Quick-Dry Turquoise Nail Polish
    Rimmel
    from $28.21
    Round compact of finely milled bronzer powder, warm golden-brown shade, 14 g
    Pressed bronzing powder compact in warm sunbronze shade, 14 g, Unisex
    Velvet Mineral Bronzer Powder
    Rimmel
    $80.73
    Compact buttery-soft highlighting powder, shade 002 Candlelit, 8 g, Unisex
    Compact buttery-soft highlighting powder, shade 002 Candlelit, 8 g, Unisex
    Buttery-Soft Highlighting Powder
    Rimmel
    from $86.10
    Matte liquid lip colour tube and tapered applicator, Ravishing Rose shade, 7.4 ml
    Slim matte lipstick tube, pink shade, precision applicator, 7.4 ml
    Long-Wear Matte Liquid Lipstick
    Rimmel
    from $52.80
    Black mascara tube and curved brush showing extreme black formula, 8 ml
    Volume Thrill Seeker Mascara — Creamy Lift
    Rimmel
    $124.75
    Satin orange liquid lipstick, doe-foot applicator, 2.3 ml tube
    Slim tube of long‑wear pink cream lip colour, 2.3 ml, satin finish
    Long‑Wear Cream Lip Colour — Pink
    Rimmel
    from $97.66
    Slim cream lip liner pencil, warm neutral shade, precise tip
    Slim cream lip liner pencil, deep rose shade, pencil tip visible
    Longwear Precision Lip Liner — Creamy Pencil
    Rimmel
    from $60.94
    Matte deep-red liquid lipstick with tear-shaped applicator, 2.3 g Unisex shade 230
    Matte red lipstick with teardrop applicator, 2.3 g, Unisex
    Extreme Matte Longwear Lipstick
    Rimmel
    from $82.95
    Black mascara tube with flexible dual-ended brush, 12 ml, Unisex
    Tube of extreme black dual-sided mascara with curved and winged brush, 12 ml
    Volumising Flexible-Brush Mascara
    Rimmel
    $88.87
    Liquid satin lip colour, tapered applicator, 5.5 ml, shade 730‑zeek
    Satin liquid lip colour tube and tapered applicator, 5.5 ml, warm pink shade
    Satin Liquid Lip Colour — Cream Finish
    Rimmel
    from $60.57
    Slim metallic cream eyeliner stick, deep shimmery bronze, 1.7 ml
    Slim metallic eye pencil in shade 002‑instafamous, dual liner and shadow
    Metallic Glide 2‑in‑1 Eye Pencil
    Rimmel
    $85.26
    Compact 12-shade eye palette with mattes and shimmers, includes dual applicator, electric violet shade
    Compact 12‑shade nude eyeshadow palette with dual applicator, matte and shimmer pans
    Velvet Matte & Shimmer Eye Palette
    Rimmel
    $132.80
    Frosted Burgundy shimmer lipstick bullet, 18 g, deep red with subtle pearl
    Frosted Burgundy shimmer lipstick bullet, 18 g, deep red with subtle pearl
    Pearl Shimmer Long‑Wear Lipstick
    Rimmel
    $78.88
    Round compact powder blush in pink shade, 9 g, labelled 005-rendez-vous, Unisex
    Compact powder blush in warm neutral shade, 9 g, matte finish
    Micro‑Powder Maxi Blush — Powder Blush
    Rimmel
    from $87.21
    30 ml pump bottle of lightweight SPF20 liquid foundation in shade 100 Ivory
    30 ml dispenser bottle of lightweight liquid foundation, classic beige shade
    Lightweight SPF20 Liquid Foundation
    Rimmel
    from $83.69
    8 ml cream nail polish bottle, recyclable packaging, shade 150, Unisex
    Natural Finish Nail Polish — Cream Shade
    Rimmel
    $37.55
    8 ml coral-rose nail polish bottle, Sunset Soar 155, slim brush
    Small 8 ml blue cream nail polish bottle, sustainable packaging, vegan
    Creamy Nail Polish — 8 ml, sheer cream
    Rimmel
    from $28.39
    Slim black liquid eyeliner pen, 7 ml, fine brush tip, sustainable packaging
    Tube of brown-black brow gel with wand, 7 ml, vegan sustainable packaging
    Kind & Free Precision Liquid Eyeliner
    Rimmel
    $86.74
    Tube of Kind & Free cream concealer, shade 30 Medium, 7 ml
    7 ml tube concealer shade 20-light, cream formula, compact packaging
    Kind & Free Concealer — Lightweight Cream
    Rimmel
    $83.32
    Compact powder foundation 10 g in shade 04 Rose Ivory, matte finish, unisex
    Compact powder foundation in shade 03 Sesame, closed compact with mirror
    Longwear Powder Compact Foundation
    Rimmel
    from $63.62
    Compact mattifying powder in light shade, 10 g, recyclable case
    Compact mattifying powder in light shade, 10 g, recyclable case
    Lightweight Mattifying Pressed Powder
    Rimmel
    from $56.23
    30 ml skin tint foundation in shade Rose Vanilla 150, dewy finish bottle
    30 ml tinted lightweight foundation bottle, shade 160 Vanilla, Unisex
    Kind & Free Tinted Serum 30 ml
    Rimmel
    from $68.25
    Tube of mauve gloss with glossy, warm cinnamon finish, 7 ml
    Clear peach-tinted lip gloss tube, 7 ml, glossy applicator
    Plumping Cinnamon Lip Gloss
    Rimmel
    $56.69
    Small 6 ml lip oil tube in vivid red with glossy finish, applicator visible
    Clear pink-tinted lip oil in tube with doe-foot applicator, 6 ml
    Oh My Gloss! Lip Oil
    Rimmel
    from $105.52
    Rimmel brow lamination gel in pink and black plastic cylinder with dual-ended comb applicator.
    Small 6 g clear brow gel tube with dual brush and comb applicator, sheer blonde tint
    Eyebrow Gel
    Rimmel
    $99.23
    Rose‑pearl shadow stick, creamy long‑wear 1.64 g, compact twist tube
    Rose‑pearl shadow stick, creamy long‑wear 1.64 g, compact twist tube
    Cream-to-Powder Eye Stick — Frosty Rose
    Rimmel
    $93.40
    Black kohl kajal pencil with retractable tip; waterproof eyeliner, 1.3 g
    Slim brown kajal waterproof pencil with labelled cap, 1.3 g
    Waterproof Kohl Kajal Eyeliner Pencil
    Rimmel
    $78.33
    Slim navy-blue kajal pencil with creamy tip, 4 g, smudge-proof
    Creamy brown kajal eye pencil, 4 g, soft smudging tip
    Soft Khol Kajal Eye Liner Pencil
    Rimmel
    from $45.96
    Slim applicator lip liner and liquid lipstick, creamy satin finish, 5 ml, shade 810-be free
    Velvet Precision Lip Liner & Liquid
    Rimmel
    $92.94
    Slim micro-tip brown brow pencil pen, 1 ml, shade 004 dark brown
    Retractable micro-tip eyebrow pencil, 1 ml, slim pen design
    Micro Precision Brow Pencil — Honey Brown
    Rimmel
    $76.02
    Black waterproof buildable mascara with tapered wax brush, 12 ml tube
    Buildable Waterproof Volume Mascara
    Rimmel
    $87.21
    Small black liquid eyeliner with fine felt tip, 1 ml travel size bottle
    Liquid Precision Eyeliner — Black
    Rimmel
    $73.61
    12 ml purple gel‑effect nail polish bottle, high gloss finish
    12 ml bottle of glossy patent gel-effect nail polish, shade 99 Winners Vibes
    Long-Wear Gel-Effect Nail Polish
    Rimmel
    from $13.50
    Small conical‑brush tinted brow gel tube, 4.5 ml, medium brown shade, compact design
    Small conical‑brush tinted brow gel tube, 4.5 ml, medium brown shade, compact design
    Longwear Brow Tint Gel — Tinted Wax
    Rimmel
    $91.92
    Slim blue retractable eye definer pencil with built-in smudger and sharpener
    Retractable brown cream eye definer pencil with smudger and sharpener, 0.35 g
    Retractable Cream Eyeliner — Black
    Rimmel
    $78.33
    Mascara tube and compact wide brush, deep brown-black, 12 ml
    Tube of black volumising mascara with dense compact brush, 12 ml
    Volumising Noir Lash Mascara — Wax Formula
    Rimmel
    $86.10

    Rooted in London style and founded in 1834, Rimmel brings spirited, wearable makeup that sits between aspirational finish and everyday ease. Our curated edit at Ellie Jules gathers the brand’s best across mascara, foundation, lip and nail — from buildable volumising mascaras and longwear foundations to glossy balms and pared‑back nail shades. Designed for the woman who values expression and polish, these pieces offer dependable performance with a distinct London edge. Each selection is chosen for quality, texture and versatility, so you can move from a refined daytime look to something more daring with confidence.

    Heritage, formulation and the Ellie Jules edit

    Rimmel’s British roots and long history in beauty inform a product range that balances innovation with accessibility. At Ellie Jules we focus on provenance and performance: formulations that deliver—mascaras that build without clumping, foundations that balance coverage and skin comfort, and lip and nail finishes that read modern and effortless. Our edit includes conditioning mascaras, fibre formulas for dramatic length, hydrating tints and long‑wear foundations, each selected for texture, finish and everyday wearability.

    How we curate

    We curate with an eye for craftsmanship and ritual. That means testing for wear, swatch comfort and shade versatility, and selecting products that translate across complexions and occasions. If you seek dependable, characterful makeup with a distinctly London sensibility, this collection offers considered choices for both everyday polish and expressive looks.

    Frequently Asked Questions

    How old is Rimmel and is it a British brand?

    Rimmel traces its roots to London and was founded in 1834. The brand’s heritage is closely associated with British beauty and street‑style sensibility, which continues to inform its accessible, expressive approach to makeup.

    Which Rimmel mascara is best for length?

    For noticeable length, look for fibre‑enhanced formulas such as Volumising Length Mascara — Fibre Noir (Rimmel). Fibre mascaras add filament‑like extensions, while slim, lengthening brushes help separate lashes for a defined, elongated effect.

    Are these Rimmel products authentic and how does Ellie Jules source them?

    Ellie Jules sources products directly from brands and authorised distributors to ensure authenticity. Every product listing includes full packaging details and imagery; if you have questions about provenance or specific batch information, our customer care team will assist.

    Where can I find ingredient and cruelty‑policy information for Rimmel products?

    Ingredient lists and current brand policies can change; please consult each product page for the full ingredient panel and visit Rimmel’s official site for their latest policy statements. Contact our customer care team if you require additional clarification before purchase.

    What is Rimmel best known for?

    Rimmel is renowned for its innovative and affordable cosmetics, particularly its pioneering role in creating the first non-toxic mascaras and its iconic Stay Matte Pressed Powder.

    Where are Rimmel products manufactured?

    Rimmel products are primarily manufactured in the United Kingdom, maintaining a strong connection to their British roots and heritage in craftsmanship.