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Perfect for color-treated or naturally blonde hair, this violet-hued formula enhances brightness with every use. Whether preparing for an event or indulging in a daily ritual, this conditioner ensures your blonde is always its most luminous, reflecting confidence and elegance.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"250 ml","offer_id":45692004860062,"sku":"EJ04-159485","price":44.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/5208\/9502\/files\/159485.jpg?v=1751746245"},{"product_id":"joico-defy-damage-hair-repair-shampoo-159489","title":"DEFY DAMAGE Hair Repair Shampoo","description":"\u003cp\u003eEnvelop your hair in the transformative care it deserves with Joico Defy Damage Protective Shampoo. A luxurious fusion of science and artistry, this formula is crafted to fortify fragile strands, preserving your hair’s vibrancy and resilience against daily wear. Enriched with SmartRelease Technology and a blend of moringa seed oil and keratin, it strengthens bonds, protects color, and restores softness in every wash. Perfectly suited for all hair types, it’s a sensorial experience of renewal, leaving your tresses healthier, shinier, and irresistibly touchable. Whether you’re indulging in self-care or safeguarding your signature style, this shampoo is your essential ally for radiant, damage-free hair.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"300 ml","offer_id":45692009087134,"sku":"EJ04-159489","price":45.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/5208\/9502\/files\/159489.jpg?v=1751746290"},{"product_id":"joico-defy-damage-conditioner-for-resilient-hair-159492","title":"Defy Damage Conditioner for Resilient Hair","description":"\u003cp\u003eTransform your hair care ritual with the Defy Damage Conditioner, a sophisticated solution crafted for those who demand both efficacy and elegance. 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Indulge in the confidence of healthier, stronger hair that truly defies damage.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"250 ml","offer_id":45692013510814,"sku":"EJ04-159492","price":28.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/5208\/9502\/files\/159492.jpg?v=1751746335"},{"product_id":"joico-defy-damage-protective-hair-conditioner-159495","title":"Defy Damage Protective Hair Conditioner","description":"\u003cp\u003eRevive and protect your hair with the Joico Defy Damage Protective Hair Conditioner, a luxurious treatment designed to restore strength, shine, and resilience to all hair types, especially dyed or damaged strands. 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Treat your hair to the ultimate restoration ritual today.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"150 ml","offer_id":45692017737886,"sku":"EJ04-159495","price":50.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/5208\/9502\/files\/159495.jpg?v=1751746381"},{"product_id":"joico-defy-damage-leave-in-hair-conditioner-159497","title":"DEFY DAMAGE Leave-In Hair Conditioner","description":"\u003cp\u003eElevate your daily haircare ritual with Joico's Defy Damage Protective Shield. This lightweight yet powerful formula is designed to guard against the relentless effects of thermal styling, UV exposure, and environmental pollutants, leaving your hair visibly healthier and irresistibly touchable. Infused with nourishing coconut oil, antioxidant-rich moringa seed oil, and protective keratin, it fortifies each strand, helping to prevent breakage and preserve vibrant color. Whether you're stepping out into the sun or perfecting a sleek blowout, this protective elixir ensures your hair remains radiant and resilient. Indulge in the confidence of hair that looks as flawless as it feels.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"100 ml","offer_id":45692021932190,"sku":"EJ04-159497","price":32.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/5208\/9502\/files\/159497.jpg?v=1751746426"},{"product_id":"joico-k-pak-repair-strengthen-shampoo-159499","title":"K-PAK Repair \u0026 Strengthen Shampoo","description":"\u003cp\u003eElevate your haircare ritual with the Joico K-PAK Repair \u0026amp; Strengthen Shampoo, a luxurious formula designed to restore vitality to all hair types. Enriched with advanced bio-peptide technology, this shampoo gently cleanses while fortifying each strand, leaving your hair feeling stronger, smoother, and visibly healthier.  Infused with nourishing ingredients, the K-PAK formula works tirelessly to repair damage caused by heat styling, environmental stressors, and daily wear. Its cruelty-free composition ensures you can indulge in a guilt-free beauty experience, while its sulfate-free nature makes it gentle enough for even the most sensitive scalps.  Perfect for both men and women seeking a revitalized mane, this unisex shampoo offers a transformative cleanse that brings out your hair’s natural shine and softness. 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Whether your hair is freshly dyed or in need of vibrant revival, this cruelty-free essential ensures every strand gleams with salon-worthy radiance. Transform your hair care routine into a moment of pure elegance.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"300 ml","offer_id":45692032811166,"sku":"EJ04-159517","price":27.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/5208\/9502\/files\/159517.jpg?v=1751746524"},{"product_id":"joico-k-pak-color-therapy-conditioner-159520","title":"K-PAK COLOR THERAPY Conditioner","description":"\u003cp\u003eElevate every strand with a conditioner that feels as indulgent as it is effective. 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Its silky texture glides effortlessly through hair, delivering hydration while preserving your color's brilliance.\u003c\/p\u003e\u003cp\u003ePerfect for those who demand the best for their hair, this conditioner transforms your daily routine into a ritual of care, leaving your locks radiant, resilient, and beautifully rejuvenated.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"250 ml","offer_id":45692037300382,"sku":"EJ04-159520","price":46.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/5208\/9502\/files\/159520.jpg?v=1751746569"},{"product_id":"joico-joico-k-pak-color-therapy-150-ml-159525","title":"Joico K-PAK Color Therapy (150 ml)","description":"\u003cp\u003eUnlock the secret to luminous, healthy-looking hair with Joico K-PAK Color Therapy. This indulgent treatment is a celebration of science and nature, blending hydrolyzed keratin with an opulent infusion of argan, marula, and evening primrose oils. The result? 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Expertly crafted to restore hydration, this unisex formula is designed to quench the thirst of even the driest strands while being gentle enough for all hair types. Its creamy lather cleanses without stripping, leaving your hair feeling replenished, balanced, and beautifully manageable.  Infused with a rich blend of nourishing marine ingredients, the Moisture Recovery Shampoo helps lock in moisture while strengthening each strand. This cruelty-free formula embraces green beauty principles, making it a thoughtful choice for those who seek both performance and conscience in their haircare routine.  Whether you’re battling daily dryness or simply looking to elevate your self-care ritual, this shampoo offers a luxurious experience that revitalizes your hair with every wash. 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Whether you're recovering from the effects of styling or seeking everyday indulgence, this conditioner is your go-to solution for hair that feels as luxurious as it looks. Elevate your hair care ritual with JOICO – where science meets sensorial beauty.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"250 ml","offer_id":45692050079902,"sku":"EJ04-159532","price":25.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/5208\/9502\/files\/159532.jpg?v=1751746705"},{"product_id":"joico-moisture-recovery-hair-treatment-159534","title":"Moisture Recovery Hair Treatment","description":"\u003cp\u003eTransform your hair with the luxurious care it deserves. The Moisture Recovery Hair Treatment by Joico is a deeply hydrating solution crafted for those with dry, thick, or stressed hair in need of revitalization. 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Perfect for those who crave light, breathable hydration, this shampoo transforms your daily routine into a moment of indulgence. Let your hair shine with effortless vitality and understated elegance—because every day deserves a touch of luxury.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"300 ml","offer_id":45692058861726,"sku":"EJ04-159536","price":24.99,"currency_code":"EUR","in_stock":false}]},{"product_id":"joico-hydra-splash-moisturizing-conditioner-159538","title":"Hydra Splash Moisturizing Conditioner","description":"\u003cp\u003e{'Sensory Hook': \"Quench your hair's thirst with a burst of weightless hydration that feels like a cool, refreshing splash of vitality.\", 'Craftsmanship\/Benefits': 'Infused with nourishing coconut oil, rosehip oil, and sea-inspired nutrients, this conditioner delivers deep hydration while maintaining a featherlight touch. 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